Dish executives said Sling TV would complement streaming services like Netflix and Hulu."Raising prices for our customers is not something we take lightly," said Gary Schanman, Sling executive vice president. Some analysts have said that one of the major reasons people hold on to their cable packages is to continue to watch sports.įor $10 a month, Sling TV subscribers will be able to buy add-on packages for specific genres of programming, like children’s shows and news. Clayton said including sports in the package was essential for an offering aimed at younger adults. Not included are broadcast networks ABC, CBS, NBC and Fox. The Maker Studios network of YouTube stars will also be included. Those networks include ESPN, the Disney Channel, Food Network, HGTV, TNT, TBS and CNN. While the Sling TV service does not allow subscribers to choose specific networks, it offers a less expensive version of the typical cable bundle with 12 of some of the most popular cable networks available at the start. Clayton said, adding that he knows from experience with five children between the ages of 18 and 28. “We are not hitting the 18- to 35-year-old market today we just aren’t,” Mr. “A lot of people are starting to use it essentially as their full-time TV platform,” said Jim Funk, Roku’s senior vice president for product management and strategy. ![]() Roku, which sells popular streaming devices, said more than three billion hours of content were streamed using its devices in 2014, nearly double the amount in 2013. Viewers are also spending more time watching streaming video. The number of American households that pay for broadband service but not television increased 16 percent, to 10.6 million, in 2014, from 9.2 million in 2012, according to SNL Kagan. The companies are trying stay relevant in the face of growing numbers of so-called cord-cutters, who have canceled their cable or satellite packages in favor of cheaper streaming alternatives, and “cord nevers,” who have never paid for a traditional cable service. Sony, CBS and HBO and others are starting Internet-only subscription offerings. Meanwhile, the streaming outlets of Amazon, Hulu and Netflix continue to pour resources into developing more robust offerings. Sling TV is part of a growing wave of offerings expected from tech, telecom and media companies in the coming year, posing a threat to the established television business, which takes in $170 billion a year. We don’t always make people happy because we challenge the status quo.” ![]() ![]() “It is the launch of a whole new industry here,” Joseph Clayton, Dish’s chief executive, said in an interview. And they boasted that it delivered more choices for viewers looking to pay for a slimmed-down group of television networks and programs they want to watch, as well as more options as to when, where and how they want to watch them. Dish Network, the satellite provider, is trying to lure younger viewers back to paying for television with the start of a web-based offering that includes ESPN and a number of other popular networks for $20 a month, about a fifth the cost of the average household bill for cable and satellite service.Īnnounced at the Consumer Electronics Show in Las Vegas on Monday, the new service is called Sling TV, and provides live and on-demand television delivered via an Internet connection to television sets, computers and mobile devices.ĭish executives said that the service was cheaper and more convenient than traditional cable service.
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